Introduction

1. Info
   
   
2. Agree Terms and Conditions
   
   
3. Your details
   
   
4. Confirmation
   

Before you continue: If you already have an account with TheHappyHourShop you can list your items by logging into your account. If you do not have an account with us yet, please continue reading.

You will need to belong to the following listed UK affiliate networks in order to participate. If you do not belong to any of the below, please contact us we can facilitate merchants who have an in-house affiliate program, but we will need to set up the tracking from our end.

• PaidOnResults.com
• AffiliateFuture.co.uk
• AffiliateWindow.com
• Cj.com
• Webgains.com
• Buy.at
• TradeDoubler.com

Why has there been such a dramatic increase in incentive sites, cash back and points?
Because the UK Shoppers are beginning to behave in exactly the same way as savvy US online shoppers. US merchants realised early on, that in order to acquire a new customer, they must first lure them into their stores "Come into my parlor said the spider to the fly" Ok we don't expect merchants to eat their customers, but its their one shot to get the customer hooked to them and their products. TheHappyHourShop is like no other incentive site. We don't want to offer 10% off all the merchants' products, it's nice and would be complimentary and we won't turn it away, but we are aware that this may make merchants look like a bargain basement site, this is why we have a voucher code as an optional extra and operates outside of the merchants happy hour promotion. Equally, we don't want to give cash back to customers as this is pure bribery and often is the case that consumers are more interested in the cash back then the shop and or service. We know they don't work for the finance sector or indeed the gaming sector. In addition to this, it can take forever for a member to actually build up enough points or cash back to make it worth their while, it's open to duplicate sign ups and fraud, bitter –sweet for most merchants and consumers.

TheHappyHourShop is about one product and or service only and based on the merchant's clear objective. It doesn't harm the brand in anyway nor compromises the merchant's margins. In fact, merchants can use us as a test for a new product line from a popularity and or price point before they commit to buying large volumes of stock from their suppliers. This is an incentive site where by the merchant risks nothing. Control is 100% in the hands of the merchant. This is a unique novel way of bringing new customers in through the merchant's doors. The consumer gets a feel for the merchant's site, product and all important consumer experience. There is absolutely nothing to lose by partnering with us apart from time, time it takes to set up the promotion. We also think this will be so much fun, not just for our members but for all our merchants as they can join in the madness too.

May 2007 Research published by IMRG, the industry body for global e-retailers, reveals that £42bn will be spent online by UK shoppers this year, which is equivalent to London's West End sales nine times over and also matches the turnover of the supermarket giant Tesco. Some 860 million parcels will be shipped to the UK's 26 million internet shoppers and each online consumer will spend £1,600 on average. Source Independent.

IABUK "For consumers, their first experience of a brand online could be a 'state of the art' home page, which is easy to use and offers a wealth of affordable products and excellent customer service. Or it could be a search result where everyone looks the same, a display ad where you have only a few seconds to grab their attention, a negative comment on a blog or a ranking on an ethical website. First impressions count, and could make the difference between that all-important sale or losing out to one of your more internet-savvy competitors. In the retail sector customers have greater choice than ever before. With so many competing offerings it is imperative that organizations differentiate not just on products and service but on the entire customer experience."

Further to add "One conclusion that might be drawn from the study is that consumers have access to so much information that it often broadens, rather than narrows, their choices by the time they get to the store to make a purchase," added Mike Hess, Global Director of Communications Insights and Research, OMD.

Thehappyhourshop member is the impulse buyer who has to think fast, there is no other choice to make, in the time they have, other then buy it now or not.

TheHappyHourshop keeping things simple and protecting the merchants brand and margins.